Johnny Fang

Pinkoi

Product Manager 

Mar 2022 - Mar 2023

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1. Identified and resolved the key issues with product editing tools of sellers, resulting in a 15% increase in CVR from interest to add-to-cart and a 60% reduction in the average editing time of products.

2. Established new ad slots on the gamification page and redesigned the mission tasks to enhance the click-through rate of ads, resulting in a 1,200/day increase in clicks and an average revenue increase of USD$10,000/month.

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SUNNET

Product Manager 

Feb 2020 - Mar 2022

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SunNet Technologies is a pioneer of internet learning in Taiwan, now develops into an educational group with on-line training programs, performance tracking, etc. Our clients are more than 300+ companies, ranging from technology industry, finance, service industry, manufac- turing, educational institution, etc.

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1. I am the PM who is responsible for the performance tracking platform (CPAS), coordinating amongst 4 web developers and 1 UI designer. Lead 1 system revamp in a month, including applied stakeholder interview techniques to develop critical new features from our major clients.

2. Built the OKR module in the next version of products, which is the first OKR tracking system in TW. Designed from scratch to the user story, user scenario, user flow, and wireframe in 1.5 months. Bundled with the consulting service with HR consulting firm, which attracted several potential clients’ attention without marketing events. ​

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Graphiti | PRO360

Product Manager 

June 2018 - Feb 2020

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PRO360 is the No.1 matchmaking platform, bonding service providers and requesters. The company provides 400+ service categories, service ranging from graphic design, house cleaning, and tutoring, with amounting to 10,000 cases per month on the platform.

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1. I am the only PM coordinating amongst 3 web developers and 3 iOS / Android App engineers. Coordinated with designers and engineers from scratch and released 7 system revamps in a year, including a new EC platform and several features for providers.

2. Built 2 APPs from scratch and released 5 system revamps in a year. Initiated cross-device app download campaigns and activated 30,000 APP download in 2 months, daily active user Delta value increased by 65% in 2019 Q1.

3. Partnered with TW No.1 chain store corp and bundled PRO360 in their mobile App. Designed the scenario,  user flow and wireframe, which speeded up the developing progress by 50%.

4. Designed 2 digital campaigns for CNY and Mother’s Day, and engaged over NT$400,000 sponsorship with ibon APP and Bounty Hunter. There are over 1,000 participants join the competition, and it is better than expected by 150%.

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Gamania | Prototype Studio

Product Planner 

FEB 2017 - MAR 2018

 

Prototype studio is an innovation center in Gamania which including different projects such as gaming, game-based assessment, and social media. And my project is about game-based assessment which applied in human resource management. This is the first internal new venture project in Gamania.

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1. Mined and analyzed annual reports, consumer surveys from different international organizations such as WEF, Deloitte, Adecco, etc. Conduct 8 reports identifying several significant features of products including the key index of future talent, and the scenario of game-based assessment. It helped the psychological R&D team speed up the product design process by 20%.

2. Analyzed and benchmarked with competitors’ product, designed the product pricing model of assessment program which contains App assessment and game-based assessment center. It defined the scenario of product and increased the efficiency of researchers and game creativity planners by 10%.

3. Designed wireframe, storyboard, behavioral indicators and contents of a game-based psychometric testing APP, speeded up the developing progress by 20%.

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User Behaviroual Insights Research Group 

Freelanced User Experience Researcher

OCT 2016 - FEB 2017

 

User Behavioural Insights Research Group is a UX consulting team including UX researcher and UX designer, it provided the solution from market research, user research to UX/UI design. The major client is J-mex - the motion-sensing technology leader and device manufacturer, and they appointed us as their consultants with full authority for MOTi wearable fitness tracker. 

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1. I am the UX researcher coordinating amongst 2 UX designer in the first project. Approached the clients,  conveyed our ideas and successfully engaged the client. We applied different research methods to help the client define their target audience, value proposition, user scenario, etc. The client satisfied with our service and decided to collaborate with us for their App redesign. 

2. I am the project manager and UX designer in project phase II, coordinated amongst 2 UX designer and 1 UI designer and executed the usability testing and UX design for the Ver.2 MOTi App. Applied my leadership skill by communicating with the client and design team, fulfill their wants and needs.

 

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Institute for Information Industry (III) | IDEAS

Customer Researcher & Service Designer

MAY 2014 - OCT 2016

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Institute for Information Industry (III) is the platform with national-level resources associated with digital innovation and entrepreneurship. Innovation consultancy is our service to help the client by identifying opportunities, planning service scenario and delivering service solutions.

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1. Partnered with TW’s top logistics company and conducted EC case analysis and B2B website usability testing to help the client to improve the interaction between the service provider and customers. The client was satisfied with our service and extend the contract for 2 more years.

2. Executed the project appointed by Ministry of Science and Technology and Industrial Development Bureau, MOEA. Designed workshop from ideation to prototyping across different areas such as education, healthcare, food safety, transportation. Gathered the attendees from TW top 500 company, university, and industry association and generated over 30 business plan drafts after facilitating workshops. It successfully reached client’s needs.

3. Conduct Service Design Toolkit and Case Analysis Toolkit and applied it into workshop facilitation. The results showed a great success for attendee reviews increased by 15%.